How To Get Free Advertising

May 6, 2024

Your church can get $10,000 per month in free ad credits through Google's Ad Grant program. Use this guide to learn how to apply and maximize the Google Ads Grant.

What's better than free? How about free advertising? Through Google's Ad Grant Program, your church can get up to $10.000 per month to reach more people in your local community. That means more people will see your church on certain Google search results pages. Keep reading to here how you can get this for your church.

What is the Google Ad Grants Program?

The Google Ad Grants program allows qualifying churches and faith-based organizations to access $10,000 per month in Google Ads advertising credits to run targeted text-based ads promoting their ministries, events, blogs and websites across Google's search engine network.

To be eligible, churches must hold a current 501(c)(3) tax-exempt nonprofit status, maintain an active, robust website, and adhere to Google's program policies during the application and activation process.

How Churches Can Apply for Google Ad Grants

To apply for the Google Ad Grants program as a church ministry, follow these steps:

  1. Review the detailed eligibility requirements on the Google Ad Grants website to ensure your church organization qualifies. Key criteria include valid nonprofit status and operating a website with substantial content.
  2. Create a Google Ad Grants pre-qualification token by logging into your church's TechSoup account and following the prompts for the Google Ad Grants program.
  3. With the pre-qualification token, access the Google Ad Grants registration form and begin your application by entering details about your church organization and certifying eligibility.
  4. Create a new Google Ads account specifically for Ad Grants grants or enable your existing Google Ads account.
  5. Follow the provided account setup instructions to properly enable various account settings required for approved Google Ad Grant accounts.  
  6. Submit your completed application for review. Google will verify your church's eligibility and compliance with all program policies.

Using Google Ad Grants for Effective Church Marketing

Once approved for the Google Ad Grants program, your church can begin advertising with up to $10,000 monthly in search ad credits. To maximize this grant, it's vital to follow Google's best practices:

  • Conduct keyword research around topics, events, outreach programs and content relevant to your ministry
  • Develop a consistent ad testing and optimization strategy to improve quality scores
  • Create compelling calls-to-action and landing pages tailored for church website visitors
  • Maintain a robust website with at least 20 active pages full of quality, relevant content  
  • Adhere to all Google Ads policies and program restrictions

By leveraging Google Ad Grants, your church can reach more people in your local community all for free. This will allow you to promote ministries, events, resources, and more. Before you utilize this free resource, make sure your church website is optimized to connect with visitors!

Want to learn how to fix your church website today? We've got a free resource for you. Learn more here.

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